Name Badge

All types of businesses provide name badges for their employees. It’s a simple, front-line business strategy, but it represents something more significant. People are intensely relational, and this reality shapes human interactions at every level. Corporations, at least some of them, are aware that people are so inclined towards relationships, that even a small personal touch can go a long way. Name Badges add a name with a face and they allow people to better relate, even if it’s just for a moment.
Disney exemplifies the Name Badge strategy by listing their employee’s hometowns below their names on the badges. It’s a brilliant touch. Everyone’s story begins somewhere. “Where are you from?” is perhaps the most frequently used ice-breaker question in every context. Disney Name Badges often start conversations between Disney Cast Members and Disney Guests, aka employees and customers, due to this simple, personal measure.
Quality relationships begin by effectively relating to other people through a genuine spirit and mutual respect. Corporations and small businesses that center their operations around customer relationships are leveraging the proper perspective…. The perspective that customer relationships don’t just drive long-term results, they enrich our lives and they establish the legacy of our careers. So, if that’s true, then how about the other side of consumer interactions?
Now that we’ve talked about the business strategy of name tags, and customer service opportunities, allow me to turn the tables on us, the customers. All too often, I witness consumers berating workers in offices, restaurants and retail stores. Remember that relationships involve relating to other people through a genuine spirit and mutual respect. That relationship works both ways, even in the marketplace….
What if, in the course of our consumer-oriented lives, we warmly greet the person checking us out at Wal-Mart, Target, Publix, Kroger, Chick-fil-a, etc.? What if we, when wearing our customer hats rather than our professional hats, turn customer service on its head by reading someone’s name tag, then asking him or her; “how are you today, ______________?”
I sometimes wonder if we have a tendency to become the type of customer that we ourselves dread dealing with professionally. Hmmmm. When I read someone’s Name Badge, I want to remember that this a person who is probably much like me. This person has a family. This person has hopes, dreams, problems and emotions. This person is working for a living, and maybe they have had a tough day….
I say let’s be better customers. I say let’s be a bright spot. I say that we try to show more grace, to smile more often, to tip better and chose to treat people the way that we want to be treated. It’s a simple way to perpetuate the solution rather than exacerbating the problem. More than that, it’s a cool opportunity to make someone’s day! When is the last time that you came home from work and told your spouse, “I had the best customer today.” How cool would that be? OK, so I’m issuing a challenge to you, and to me, this week…..
I challenge us to be a memorable customer this week. I challenge us to be attentive for opportunities to offer a retail worker an encouraging word, by name. We just need to read a Name Badge.
If you accept my challenge, I want to hear about it! Return to this post throughout the week and share the results. If you make someone smile, that’s a win!
I wonder how many life-changing, innovative ideas were first expressed on a paper napkin. Paper-napkin moments occur over a meal, or coffee, with family, friends or colleagues. The inspired content that spills out onto the napkin represents an innovation, or a solution. I’ve certainly experienced my share of paper-napkin-moments in my life, and many of those paper-napkin-ideas are now tangible realities. Those moments of innovation and problem-solving are a beautiful thing, and there’s a key dynamic present each time that they occur….



Our fundraising goal is to raise $1000 by the end of March. This amount will provide clean and safe drinking water for 50 people!
It’s that time of the year when we reflect on the past, and dream about the future. A new year is a milepost that stirs quiet contemplation, strategic planning and maybe even some soul-searching. We should pause to celebrate the personal wins of 2011, and we should consider our growth opportunities for 2012. Those opportunities forge and refine our annual goals….